David Cameron has backed calls for a curb on marketing that exposes children and young adults to sexualised imagery. The Prime Minister has pledged his support to recommendations released in a report commissioned by the Department of Education.
The report, written by Chief Executive of the Mothers' Union Reg Bailey, was commissioned in light of many ministers’ view that children were being sexualised by irresponsible marketing within the media. It also attacks retailers for selling inappropriate clothing to young girls.
This is the on-going debate that Natasha Walter highlights in her book Living Dolls. Walter argues that there is a new sexism where young women are exposed to a highly sexualised vision of femininity and are increasingly portrayed as the dolls they once used to play with.
If you would like to join the discussion sign up to the Virago Book Club and come along to our live event next week when we discuss Living Dolls with Natasha Walter.
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